Best summer real estate marketing ideas to fill your rentals fast

Summer is often the busiest time of year for moving. Based on seasonal trends from recent years, July is the peak season for renters looking for their next home. With that in mind, you’ll want to create some specific summer real estate strategies.

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Marketing your listings plays a critical role in growing your real estate business. It’s time to get creative and have some fun. We’ve curated a great list of summer real estate marketing ideas. Keep reading to find your inspiration.

Summer real estate marketing ideas for 2025

As you gear up for the busy season, these summer marketing ideas for real estate can help you close more deals and take advantage of high demand.

Leverage seasonal trends

One of the reasons summer tops the list of when to move is because it’s less disruptive to families with kids in school. Good school districts are often a primary factor in choosing a rental property.

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If the areas of your listings boast great schools, be sure to note that in the property listing and any other promotions.

Offer a summer move-in special

As soon as the days are warmer and longer, rental searches begin to grow. The overall peak season is April through September, with the busiest being June, July, and August.

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Take advantage of the high demand with a promotional discount to prospective tenants. When promoting your listing, consider offering a reduced security deposit or waiving certain fees. This could lead to more eyes on your listing and encourage applicants to make quicker decisions.

Create a local summer guide

Summer brings many events, holidays, and fun things to do. You can put together a local summer guide sharing all that’s happening in the neighborhood. From Pride Month to July 4th to Memorial Day, look for both paid and free community events to fill your guide.

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If you need help finding what’s going on in the neighborhood, consider checking out the local chamber of commerce, lifestyle magazines, and social media groups.

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Connect with your network and local businesses to see if they’d like to be included.

You could design these for several areas where you have listings. It’s easy with platforms like Canva that have templates available. You just need to fill in the details.

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This summer real estate marketing idea can show off how appealing the community is, which matters a lot to renters. Be sure to promote this heavily on social media, tagging companies and neighborhoods.

Incorporate summery décor and highlight outdoor spaces

In-person and virtual tours allow applicants to picture themselves in your rental listing. With summer in full swing, try out some summer-themed decorations. You’re setting a scene where prospects can imagine what their future summers may be like.

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Opt for bright, colorful decorations in the home. Do some staging in outdoor spaces, too. Many people desire a comfortable spot to enjoy the warm days or entertain guests. Depending on the size, you can add some furniture, pillows, backyard accessories, string lights, and fresh flowers.

Partner with a local business on a giveaway

In addition to showing off your listing, work your local community connections. Partner with a business and host a giveaway. This will attract more people to the property and the company. It’s another taste of what their life could be, introducing them to shops or restaurants just around the corner.

Promote a listing’s energy-efficient amenities

In most areas, summer can be sweltering. With the air conditioning running continuously and using other appliances, utility bills are often more expensive during these months. These energy costs could be a concern for renters. If the property has amenities like smart thermostats, energy-efficient refrigerators, electric cooking appliances, new windows, and LED lighting, make sure to call these out. All these upgrades could mean lower costs.

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Additionally, you can also provide applicants with energy-saving tips and best practices to ensure tenants stay cool during the summer without a hit to their wallets.

Host summer events

Make your in-person showings pop by taking things outside. Hosting summer-themed cookouts, happy hours, and movie nights as part of an open house could draw lots of potential tenants.

Attendees will get to see the property and stay awhile, which helps them envision what their own summer soirees could be.

Offer a referral program

Build out your clientele with a referral program to your existing clients. If they send family or friends your way and they become tenants, reward them. There are lots of options, including rent discounts, gift cards to local businesses, or a basket of summer essentials.

Sponsor a local event

Get your name and business out into the public by sponsoring or participating in a local community event. See what’s planned for the neighborhood and inquire about sponsorship. Some examples are block parties, summer camps, and festivals of art, music, or food.

Being part of these events strengthens your ties to the community and gets your brand in front of potential clients.

Let renters know about your additional services

Help your clients make their move as seamless as possible by offering extra services in addition to finding and closing on their rental homes. You can put together a list of trusted resources for movers, storage units, or interior designers. They’ll appreciate these recommendations, as they may be new to the area. Clients will appreciate the convenience, and you’ll be supporting your business network.

Refresh your digital marketing footprint

From your website to social media to Google My Business, get summer ready with updates. You can change the hero image on your website and the covers for your social media profiles. Swap out your head, too, with a summer look.

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Clean up any old listings and submit all your new ones. If you’ve done any summer staging, include all those photos.

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Make sure to feature your summer guide and new content on your website. You can also pin posts on social sites for these. Updating client testimonials should also be on the list, and you can encourage current and former customers to review you on Google.

Start thinking about fall

Fall may feel like a world away, but it’s never too early to start preparing your marketing strategies for the cooler months. Stay on top of things with a social media calendar or scheduling tool to map out content for the next season.

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Look ahead and begin brainstorming fall holiday campaigns for Halloween and Veterans Day. What you planned for summer may, with a few adjustments, also work for fall. Use this time to strategize before you become too busy.

Use seasonal content and themes

Along with all these summer real estate marketing events, you can also stack your content calendar. Think about unique topics that would interest renters. You can plan out for blog posts, social media, and email newsletters.

Here’s a list to consider:

• Summer maintenance tips for properties and landscaping
• Décor ideas for outdoor spaces
• Moving and packing tips
• Summer market trends
• Events you’re hosting, sponsoring, or attending

Invest in your social media presence

Social media offers a great space to promote many of the summer marketing ideas for real estate we’ve discussed. Be as active as possible with fresh content from your blog, promoting events, offering summer moving advice, and more.

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You can also get your audience involved with contests. Ask them to share their summer decorations and have a vote on which was the best. Track any trending real estate hashtags that could be relevant to what you’re posting. Social media is also great for sharing virtual tours and videos of your properties.

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Stay on top of all of it with a scheduling tool so you always have fresh posts on Instagram, TikTok, or your preferred sites. You can amplify what you’re doing and reach your ideal audience with paid social media campaigns.

Hot summer real estate marketing ideas are here

People are on the move in summer, and you have lots of opportunities to grow your business. All these summer marketing ideas for real estate will keep you busy and should deliver a return of closing more deals.

Stand out among the rest by being creative with summer themes, so your vacancies will be so hot they don’t stay on the market for long.

If you’re ready to move your clients forward in their search and help them secure their next home, explore RentSpree. We make the listing, application process, and tenant screening easy. Get started for free today.

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