In today’s fast-evolving housing market, one thing is clear: rentals are no longer a side hustle, they’re a core business opportunity. Yet, many agents and multiple listing services still lack the tools and visibility needed to fully tap into the rental segment. That’s about to change.
RentSpree is proud to introduce RentEdge, a flexible, cloud-based initiative designed to help MLSs modernize their rental workflows, increase member engagement, and drive tangible success for agents in the rental space.
Whether your MLS has been focused on rentals for years or you're just starting to explore the space, RentEdge gives you a clear way to grow and support your members.
Why rentals and why now?
The rental market continues to grow in importance across the real estate landscape. High interest rates and property prices, shifting preferences, and greater demand for flexibility have turned rentals into a key driver in today’s housing market. But for many agents, navigating rental transactions can still feel inferior.
“Rentals continue to represent one of the most underutilized revenue streams in today’s market,” says Michael Lucarelli, CEO and Co-Founder of RentSpree. “RentEdge is designed to bring rentals to the forefront of the MLS experience, helping agents start, grow, and sustain success while providing MLSs with the tools to support and scale rental activity.”
What is RentEdge?
At its core, RentEdge is a modular, MLS-embedded experience that gives multiple listing services partnering with RentSpree a way to deliver real value to members. Each RentEdge module provides standalone value, while also connecting seamlessly to create an integrated rental ecosystem. Here’s what’s inside:
- Screen – One-click access to RentSpree’s trusted tenant screening tools directly from MLS listings, helping agents qualify renters quickly and close deals faster.
- Insights – Real-time rental data and trend analysis delivered to agents inside the MLS dashboard, helping them better understand their markets and spot new opportunities.
- Connect – Tools that help agents find and connect with clients, whether they’re landlords looking for representation or renters needing guidance.
- Distribute – Syndicate rental listings to RentSpree’s network to maximize exposure and generate more high-quality leads.
- Nurture – Automated follow-ups and engagement tools to stay connected with renters and landlords long after a lease is signed.
- Academy – A co-branded learning hub featuring webinars, tutorials, and on-demand resources that support agents as they build their rental business.
Seamless experience, big impact
The RentEdge experience begins right inside the MLS. Embedded widgets provide direct access to rental features without disrupting agent workflows, so they can continue working the way they always have, with more power at their fingertips.
“MLSs are looking for ways to provide tangible, everyday value to their members,” says Michael Storey, Chief Experience Officer at RentSpree. “This initiative is specifically designed to do just that: delivering tools that are easy to access, intuitive to use, and directly tied to business growth.”
Built for the future
RentEdge’s flexible architecture means MLSs can choose the modules that best fit their market and expand over time. It’s not a one-size-fits-all approach but a scalable solution built to grow with the evolving needs of your agents.
And it doesn’t stop at MLSs. RentEdge is also paving the way for future integrations with brokerages, property management systems, and direct-to-agent platforms, ensuring that no matter where agents are in their rental journey, the right tools are always within reach.
Ready to take the lead on rentals?
RentEdge isn’t just a product. It’s an on-demand strategy for MLSs to champion rental growth, empower their members, and stay competitive in a changing industry.
If you’re an MLS leader who is ready to unlock your agents' earning potential, book time with our Senior Account Director.
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