How one agent turned rentals into a thriving real estate career

For many agents, rentals are seen as a stepping stone to sales. But for Shaula Wongsam, rentals became the foundation of a thriving business and a way to build lasting client relationships. At a recent RentSpree webinar, she shared her journey, tips, and the tools that helped her succeed.

From first rental to lifelong client

Shaula began her career after leaving the restaurant industry, diving into real estate without much training or guidance. Rentals quickly became her entry point. Her very first client was a challenging $1,300 rental search that, at the time, didn’t feel like a big win. But that relationship turned into multiple referrals, repeat clients, and even sales transactions.

“Don’t focus on the commission, focus on the client,” Shaula emphasized. “Renters today can easily become tomorrow’s buyers.”

Growing business through networking

While many agents lean heavily on social media for leads, Shaula admits it’s not her strength. Instead, she thrives by connecting through her sphere of influence, everyday interactions, and strong community ties. She supplements that with creative marketing such as posting flyers in apartment buildings, sharing listings in local WhatsApp and Facebook groups, and even approaching landlords directly.

One memorable story came from targeting a “for rent by owner” property that had sat on the market. Shaula connected the landlord with a fully vetted Section 8 tenant, earned a commission, and later sold the same home for him, turning one rental lead into a long-term client.

“It only takes one match,” she said. “Every rental is an opportunity to build trust and open doors for the future.”

Leveraging RentSpree to streamline the process

To keep her rental business efficient, Shaula relies on RentSpree’s screening and application tools. With secure reports delivered in minutes and the option for applicants to reuse screenings across multiple properties, RentSpree makes handling rentals simpler and faster. The platform also protects sensitive client information, saving agents from the risks of handling paperwork directly.

“RentSpree takes the stress out of tenant screening,” she explained. “It keeps the process professional, secure, and easy for everyone involved.”

Rentals as a path to success

In today’s competitive market, Shaula sees rentals not as small deals but as valuable stepping stones. Luxury rentals in her South Florida market can reach $10,000 per month, offering strong commission opportunities. More importantly, rentals are a chance to build trust, earn referrals, and stay at the center of client relationships.

Her advice to newer agents is simple: embrace rentals. They are a powerful way to gain experience, grow your network, and set the stage for long-term success.