Real estate agents are spending more than ever on marketing, so it’s important to make sure that it’s as effective as possible. As an affordable option for lead generation and marketing is, social media is essential strategy for real estate agents. As part of that social media strategy, real estate hashtags can help your posts reach more of the right potential prospects, and increase your opportunities for professional networking. In this article, we’ll go over what hashtags are, the top real estate hashtags for 2023, and offer platform-specific tips to get the most out of your social posts.
In today’s socially-distanced world, taking advantage of social media is an even more essential strategy for agents. Using real estate hashtags can help take your posts the extra mile by reaching the right potential prospects and networking opportunities. Below is our roundup of the top real estate hashtags for 2023 along with tips for using them on each specific channel.
What are hashtags?
Hashtags are words or numbers following the pound or hash symbol (#) that you can add to social media posts. They’re used to give posts more context, help users find content most relevant to them, and to amplify posts so they can be seen by a wider audience. You can think of them as extra descriptors, boosters, or categories that are searchable within the platform.
For example, if someone posts a picture of a burger they’re about to eat, the caption of the photo might read “Been waiting for this meal all day!” Then the hashtags following the caption might say “#burger, #yum, #dinnertime, #ILoveFood,” etc. Users who type any of those hashtags into the search bar on social media sites would see the burger picture along with content others posted using that same hashtag.
So, what are real estate hashtags good for? With the right hashtags, you can surface your social content so they appear whenever people search for that hashtag. For example, say you share several photos of a house because you’re looking for new tenants and hashtag the post with “#NYCApartments.” A tenant who is looking for a new apartment then searches “#NYCApartments” on the site and comes across your post. After browsing the photos you posted, they’re interested in the property and contact you for a showing.
It’s often said that “real estate is local.” Hashtags make it possible to optimize your posts, Stories, videos, and other content for the local market or even for particularly desirable individual buildings or neighborhoods.
Aside from all of this, hashtags help you focus your content for prospective clients in your neighborhood and make your feed more organized. They’re an easy, free way to amplify your content and direct it to the people you most want to reach.
So, how are real estate hashtags used? By tagging your posts appropriately, they can appear when people search that hashtag. For example, say you share several photos of a house for which you’re looking for new tenants. You hashtag the post with “#NYCApartments.” A tenant looking for a new apartment searches “#NYCApartments” on the site and comes across your post. They’re interested in the photos and contact you for a showing.
Below are the best real estate hashtags for 2023 broken up into categories depending on the goal of the post and its target audience.
20 best real estate hashtags for listings
12 Real Estate Hashtags for Buyers
20 General-Use Hashtags for Real Estate
15 Top Real Estate Hashtags to Highlight Neighborhoods
10 Best Hashtags for Real Estate Humor
Hashtag Tips for Different Social Media Sites
Now that you know which hashtags you can use on different types of posts, we’ll cover specific tips for using hashtags on each platform.
LinkedIn is a social network aimed at working professionals and job seekers. It’s used by coworkers looking to connect with other coworkers, recruiters looking for the right job candidates, and thought leaders seeking to demonstrate their knowledge and expertise. Though you can share photos and videos on LinkedIn, users more often use it to share data analyses, case studies, blog posts, thought leadership articles, or to network with others in their industry via LinkedIn groups.
- Best Used For: Connecting with other agents for referral opportunities, joining real estate groups to stay up on news, establishing thought leadership and expertise.
- How Many Hashtags: Like most social networking sites, using too many hashtags on LinkedIn makes your post seem spammy. Stick to 3-5 hyper-relevant hashtags for each of your posts.
- Unique Opportunity: On LinkedIn, you can follow specific hashtags, meaning posts that use those hashtags will show up on your feed even if you aren’t connected with the poster. Following hashtags is another great way to stay current on industry trends or market niches.
While LinkedIn is almost entirely a professional platform, Twitter is a mix of celebrity accounts, meme pages, industry leaders sharing their work, news and events, and pretty much anything else you can think of. Among social media platforms, Twitter is often considered the most timely, with users turning to it for up-to-the-minute news, customer service, and updates or announcements. While you can also share pictures, videos, and links on Twitter, the actual text that you write can only be 280 characters maximum, counting your hashtags. (Note, if you subscribe to Twitter, your character limit increases to 4,000.
- Best Used For: Staying up to date with real estate news and trends by following big-name publications along with notable names in the industry, sharing timely news and announcements for your brand like new listings, new hires, awards, or rankings..
- How Many Hashtags: Because of its limited character allowance, it’s best to stick to 1-2 hashtags on Twitter.
- Unique Opportunity: Twitter’s “Trending” tab allows you to explore tweets by topic while also suggesting relevant accounts and hashtags for you to follow. Search what’s relevant or trending in your neighborhood or metro market.
One of the longest-running and most popular social media platforms, Facebook is also one of the most varied. Just like Twitter, Facebook attracts users with a variety of interests, though it’s often used for staying to touch with friends and classmates. Facebook also offers Groups and Pages where people in specific organizations can join to discuss their topics of interest.
- Best Used For: Connecting with other agents in your marketplace along with finding potential prospects.
- How Many Hashtags: Hashtags are not as popular on Facebook as they are with other social platforms, though you can still search through them. According to Sprout Social, Facebook posts with just one hashtag receive the most engagement.
- Unique Opportunity: Join Groups and Pages that are relevant to your market and industry, such as apartment-seekers groups and homeowner’s associations. You can also utilize Facebook Marketplace to publish photos of your available properties.
Instagram is one of the most popular social platforms among Millennials, so if this is your target audience you’ll definitely want to establish a presence here. Instagram is also the most visual-centered channel which is ideal for showcasing your available properties and generating interest in open houses.
- Best Used For: Connecting with new prospects through hashtag research and generating interest around your property photos.
- How Many Hashtags: If you’re ready to go all out with real estate hashtags, Instagram is the platform for you. The site allows a maximum of 30 hashtags per post, but you should only use the maximum number if all of them are relevant. In general, 15-20 hashtags is a good goal for Instagram.
- Unique Opportunity: Instagram has one of the most robust hashtag research functions, so you can use this to your advantage by reverse-searching some of your hashtags to find prospects who are actively apartment or house-hunting.
Another visually-focused social media channel is Pinterest. Although Pinterest is home to users interested in a variety of topics, it primarily appeals to people who share posts around wellness, fashion, home decor, recipes, and arts and crafts. Pinterest is set up in a unique way, where the user follows specific categories and hashtags and puts together virtual “boards” with themed “pins” on them).
- Best Used For: Finding potential prospects through home decor and interior design trends.
- How Many Hashtags: Because the hashtags live under the actual visuals of the post, you can use more without crowding the post space. 10-15 hashtags is a good estimate for Pinterest.
- Unique Opportunity: In addition to highlighting photos of your properties, you can curate boards on specific interior design or architecture trends to demonstrate your expertise and appeal to potential prospects looking to move into these types of homes.
General Real Estate Hashtag Advice
In addition to the hashtag recommendations for the specific sites above, here are a few general best practices for using real estate hashtags.
1. Whatever You Do, Don’t Overuse Them
As we’ve mentioned, one of the biggest mistakes you can make when using real estate hashtags is to overuse them. When used correctly, hashtags add relevant context to your posts that allow them to be seen by a wider audience interested in that topic. When too many are used incorrectly, it makes your post appear spammy and you aren’t likely to receive much engagement. Worse, it can also make you look amateurish if you don’t know how to use social media correctly.
2. Constantly Research Competitor and Prospect Hashtags
Though the hashtags we listed at the start of this article should be enough to cover all your bases, social media is constantly evolving and new, fruitful hashtags can spring up overnight. You should be constantly monitoring your competitors’ posts to see what types of hashtags they are using and if any particular types of posts are getting more engagement. When you search hashtags to find prospects, you can also take a look at the rest of the hashtags they use on their posts to learn more about the topics you should be focusing on to appeal to this type of prospect.
3. Save Hashtags for Easy Access
Instead of trying to remember the best real estate hashtags to use every time you post, save your hashtags for easy copy-and-paste access in a running document. If you want to get more in-depth with your documentation, you can break out the hashtags into different tabs depending on the social media platform they work best on. You can also keep track of engagement metrics for certain hashtags, or separate them by post type to make things even faster. For example, you could have a list of 10-15 hashtags you use for advertising an open house, and another list of hashtags for a certain type of home architecture.
4. Being Specific is Key
Using general real estate hashtags is a good strategy for making sure your post is seen by a wider audience, but to find relevant prospects being specific is key. In addition to location-centered hashtags, you should also hashtag anything unique about the property to attract people also searching for that asset. This could include the pet policy, the type of decor, if it’s a “fix and flip,” and many other features.We hope that you found this guide to real estate hashtags helpful and that it helps you jump-start your business on social media, especially since remote connections are more important than ever. As always, RentSpree is also here to help with your online tenant screening and rental application services.