Heartland MLS partners with RentSpree to expand MLS-integrated rental tools with RentEdge

RentSpree is expanding its MLS-native rental platform with a new partnership with Heartland MLS, one of the largest and most established multiple listing services in the Midwest. Through this collaboration, Heartland MLS will introduce RentEdge, RentSpree’s modular suite of MLS-integrated rental tools, giving agents new ways to compete and grow in an increasingly rental-driven housing market.

Serving more than 12,000 real estate professionals across Kansas and Missouri, Heartland MLS plays a critical role in one of the nation’s most stable yet evolving housing regions. As affordability pressures persist and rental demand remains elevated across the Midwest, agents are increasingly expected to support both for-sale and rental transactions with equal professionalism and efficiency.

RentEdge is designed to meet that demand by embedding essential rental functionality directly into the MLS workflow. The platform enables agents to create and distribute rental listings, manage applications, and access trusted tenant screening tools without leaving their MLS dashboard. Its modular architecture allows MLSs to tailor adoption based on customer needs, market conditions, and strategic priorities.

“Rentals are no longer a side business for many agents. They’re a core part of how professionals serve clients across the housing spectrum,” said Michael Lucarelli, CEO and Co-Founder of RentSpree. “By partnering with Heartland MLS, we’re bringing modern rental tools directly into the systems agents already rely on, helping them operate more efficiently while strengthening long-term client relationships.”

Heartland MLS leadership views the integration as a natural extension of its commitment to innovation and customer support.

“Our customers need tools that reflect how today’s market actually works,” said Kipp Cooper, CEO of Heartland MLS. “RentEdge allows us to support rental activity with the same data integrity and workflow consistency agents expect for sales listings, while giving them new opportunities to grow their business in a changing housing landscape.”

With this rollout, Heartland MLS customers will gain access to MLS-embedded rental tools that streamline transactions, reduce friction, and elevate the rental experience for agents, landlords, and renters alike.