Turn rental clients into buyers and sellers

Introducing Grow

Turn rental clients into buyers and sellers

Grow, from RentSpree, helps you connect with past renter and landlord clients, right when they need you. Your next opportunity is already in your network. 

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Think about the renter you placed last spring. Sometime before their lease ends, they’ll decide whether to renew, move, or buy. You should be in that conversation. The hard part is knowing when it starts.

Past clients are a big part of the business. Repeat clients are 28% of a realtor’s business, past client referrals are another 22% per NAR. Further, 44% of renters who apply through RentSpree say they want to buy a home in the next 3 years.

Every rental you touch starts a client relationship, and renters make up most new households: roughly 4 in 5 in 2025 alone.

With Grow: The right person, right time, right message

Grow is a new product from RentSpree, the most trusted rental platform in the industry. It lets agents know when to reconnect with past renter and landlord clients, and gives a custom, relevant message to send. Big picture, it helps agents remain top of mind long after the initial lease is signed. Those agents stay connected for when a renter is ready to become a homeowner and when a landlord needs to fill a vacancy or make their next investment. 

If you’re already using RentSpree to list rentals and screen tenants, your past clients are automatically listed in Grow. From there, you can view Timing and Signals for your renters and landlords.

Timing shows when a lease is ending. A Signal gives you a reason to reach out: for a renter, whether they’re looking to buy, and for a landlord, how their current rent compares to the rest of the neighborhood.

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Get notified, get guidance, and reach out

Get notified

Say Dana is the renter you placed last spring. About 3 months before her lease is ending, you get an email: “Dana’s lease is ending in April.” It names the address, when Dana rented through you, and what she shared on her application, like “Planned to buy within a year.” You hear about it in January, while there’s still time to reach out.

Get guidance

Open Dana’s contact page to see where things stand: a timeline for when to reach out, signals that point to buying or renting, and a note that this is a good moment to ask if she’s renewing or looking to buy.

Drafted for you, ready to personalize

A message matched to Dana’s signal is ready in Grow. Open it, personalize, and send when you’re ready. Renters can get a local rent snapshot or a move-out checklist, sent as a personal message from you in a few clicks.

Landlords are part of Grow, too

Landlords come back to renew, re-list, buy, and sell. Landlord signals, coming later this year, will help you stay ahead of their next move by showing when the lease on their rental is ending and where its current rent sits in the market range. When it’s time to reach out, you can send a rent snapshot before lease end and a renew or re-list guide in a few clicks.

Everything you get with Grow

Your Grow page tracks when every lease ends with client signals so you know what to say and when to reconnect. Ready-to-send campaigns, like a move-out checklist or local rent snapshot, go out from you in a few clicks. Grow also includes agent reviews, a custom profile, and priority phone support.

Every screening adds a reason to reconnect

Your renters and landlords, their lease dates, their next move, and the message to send are all in one place. Every rental you work in RentSpree adds more clients to your network. You built these relationships. Grow helps you keep them.

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