If you're a real estate professional that runs a website or posts on a blog, chances are you've seen the word "URL slug." What exactly is a URL slug, though? A slug is the final part of a URL which typically comes after the last slash. Here's an example of a URL slug:
In the URL shown above, "franklin-rodriguez-a6c3" is the slug.
Slugs are crucial for search engine optimization (SEO). The goal is to give the search engines like Google the opportunity to understand what keywords summarize the article quickly. Ultimately good SEO strategies lead to more people finding your website online. This is essential, especially if you're a real estate agent or broker trying to drive new business to your website. Understanding advanced marketing strategies will take you to the next level as an agent.
What is SEO?
SEO is the process of optimizing a web page to rank higher in search results. A higher rank means your web page is more likely to be discovered in relevant search queries. So if you're trying to get on the first page of Google, understanding SEO will help you get there. Several factors impact how well your page will rank such as keywords, UX, readability, linking, domain authority, website traffic, website speed, and slug URL.
Why does the URL slug matter for SEO?
You might be surprised to learn that search engines aren't just ranking your web page by the content and quality, but also by the format of the URL. A descriptive URL slug will help search engines prioritize your web page because of a direct or related search query. Basically, someone on the internet was searching for most of the words in your slug.
What makes a good URL slug?
The best URL slugs are clear, concise, and include relevant keywords. For example, as a real estate agent based in Sacramento, CA, your slug might contain the keywords such as "agent," "Sacramento," and "CA". To your web page visitors, this may appear simply as exact words in your URL. However, these keywords indicate to search engines like Google, that your page is relevant to anyone searching for an agent in Sacramento. Therefore, a good URL slug increases the likelihood of your page ranking in the top results.
Examples of a good URL slug include:
RentSpree’s Agent Profile & Custom URL Slug
With RentSpree's Agent Profile, you can create a descriptive marketing page for yourself. Every additional piece of information added to your profile will improve its SEO ranking. In addition, with our newly announced custom URL slug feature, you can further strengthen your SEO position by including important keywords in your profile URL.
By completing your agent profile and choosing a good URL slug, you'll passively improve your lead generation capabilities!