Social media platforms are a powerful tool for real estate professionals to advertise their brand, share their expertise, make an influence, and attract potential clients. But it takes more than just posting pretty pictures and clever captions to grow your business on social media. To really boost engagement and visibility, you need to use the right hashtags.
Now, you might be wondering, what makes a hashtag the "right" one? And how can you be sure they're actually working? Don’t worry—we’ve compiled a list of real hashtags to incorporate into your strategy and included how to use them effectively for each platform so you can level up your game.
What are hashtags?
Simply put, a hashtag is a word or phrase preceded by the "#" symbol to categorize and sort content on social media. When users click on a hashtag, they are directed to a feed that aggregates all posts using that specific hashtag. Hashtags serve as a powerful tool for categorizing content, fostering discoverability, and connecting like-minded individuals across the digital landscape. Real estate hashtags in particular are very effective in making your content discoverable to your audience. But you can’t just use any words for your hashtags and expect to see results. If you want prospects to find your content, the key is to find hashtags that are relevant with decent search volume but aren’t completely oversaturated.
5 reasons to use real estate hashtags
Using hashtags can help you maximize your real estate marketing impact in the following ways:
1. Amplify visibility
In the vast sea of social media content, hashtags act as beacons that guide users to relevant posts. By strategically incorporating real estate hashtags, you can amplify the visibility of your listings, brand, and industry-related content to reach a wider audience.
2. Targeted reach
Tailoring hashtags to the characteristics of the property, location, or target market ensures that your content targets your specific audiences and demographics.
3. Build a brand presence
Whether it's a personalized slogan, tagline, or the agency's name, branded real estate hashtags help you create a cohesive brand identity. And a distinct brand presence across social platforms can attract both new and repeat customers.
4. Boost engagement
Engagement is the lifeblood of social media success and using hashtags connects you with a broader community, facilitates conversations, and encourages users to participate in discussions or share their experiences.
5. Stay relevant
Trending real estate hashtags offer a real-time opportunity to join ongoing conversations within the real estate community and take advantage of popular online trends. By incorporating trending and industry-specific hashtags, you can align your content with popular searches, stay current with market trends, and position yourself as a knowledgeable professional. To find trending real estate hashtags, use a site like Best-Hashtags.
The top trending real estate hashtags for 2024
Staying on top of trending hashtags is a game-changer for increasing engagement with your audience and showcasing your listings. Whether you're focused on catering to buyers, assisting renters, or simply want to establish a broad real estate presence, using hashtags strategically can elevate your social media efforts. Here are the top trending real estate hashtags for 2024:
Best real estate hashtags for listings
These hashtags are perfect for advertising your property listings, attracting potential buyers or renters, and creating a visually compelling narrative around the homes you represent.
1. #DreamHome
2. #HomeForSale
3. #PropertyListing
4. #HouseHunting
5. #DreamHouse
6. #HomeSweetHome
7. #LuxuryLiving
8. #RealEstateForSale
9. #NewListing
10. #HouseofTheDay
Real estate hashtags for buyers
Targeting the buyer demographic? These real estate hashtags will help you reach individuals actively looking to make a real estate purchase.
1. #FirstTimeHomeBuyer
2. #HomeBuyer
3. #BuyersMarket
4. #HouseHunters
5. #InvestmentProperty
6. #HomeOwnership
7. #PropertyInvestment
8. #HomeBuyerJourney
9. #BuyerTips
10. #HomeBuyerAdvice
Real estate hashtags for renters
If you specialize in rentals, these hashtags cater to individuals seeking the perfect place to call home without the commitment of ownership.
1. #RentalProperty
2. #ApartmentForRent
3. #RentersCommunity
4. #LeaseAgreement
5. #HouseForRent
6. #RentingTips
7. #RentersRights
8. #RentalMarket
9. #ApartmentsSearch
10. #LeaseSigning
General real estate hashtags
These broad-ranging hashtags cover the overall real estate landscape, allowing you to connect with a diverse audience and establish a comprehensive online presence.
1. #RealEstate
2. #RealtorLife
3. #Property
4. #Realty
5. #HousingMarket
6. #HomeDesign
7. #RealEstateAgent
8. #RealtorLife
9. #PropertyGoals
10. #HomeInspiration
Real estate hashtag best practices
Hashtags are powerful, but have an ever greater impact when you follow best practices like these:
Be specific and relevant
Precision is key when selecting hashtags. Be specific about the property type, location, and unique features. General or overly broad hashtags might attract a larger audience, but specificity ensures that your content reaches individuals genuinely interested in what you have to offer.
Mix popular and niche hashtags
Just as precision is crucial, so is balance. While popular and widely-used hashtags can increase visibility, incorporating niche or industry-specific hashtags allows you to target a more engaged and relevant audience.
Create branded hashtags
Crafting a unique branded hashtag can elevate your brand presence. It serves as a signature element that ties together your content and provides a distinct identity for your agency. While it can take some time for a branded hashtag to catch on and be recognized, consistently using them and encouraging your audience to do the same is an effective tactic that can help build up search volume.
Limit the number of hashtags
While it might be tempting to fill your posts with a lot of hashtags in an attempt to reach new prospects, it's best to keep it to a minimum. The basic rule of thumb is to stick to one to three hashtags per post. More than that can make your posts seem like spam or can clutter your post and make it hard to read, lowering engagement levels.
Research your competition
Researching the hashtags your competitors are using provides an opportunity to identify gaps or areas where you can differentiate yourself, allowing for a more unique and compelling social media presence. Keeping an eye on the competition's hashtag strategy to see which hashtags are getting engagement can also help you refine your own approach or give you a sense of what to avoid.
How to use hashtags across different social platforms
Just like each social media platform is unique, the way you use hashtags for them is also. Here’s how to use hashtags strategically for each platform:
X (formally Twitter)
Recommended number of hashtags to use: 1-2
Hashtags, which were originally created by a product designer named Chris Messina and first debuted on X, are a powerful tool for real-time conversations. On X, you can use hashtags either at the start, end, or middle of your post. You can also use them when you Retweet a post, in response to other posts, or in your bio.
While X recommends using no more than two hashtags per post, the platform will allow you to use as many as you like as long as they don’t exceed the 280-character limit. Whenever possible, integrate hashtags directly into your content. For example, you might Tweet something like, “Stunning 3-bedroom, 2-bath home in [City]! Impeccable design, modern amenities, and a backyard oasis. Perfect for families or anyone seeking luxurious living. Contact me for a private tour! #NewListing #DreamHome #RealEstate"
Pro tip: If you subscribe to Twitter, your character limit increases to 4,000.
Recommended number of hashtags to use: 3-5
Although LinkedIn may not come to mind when you’re thinking of selling homes, it can be helpful for networking since connections are an important aspect of being a successful realtor. Hashtags on LinkedIn will help you build a community around your brand and expand your organic reach to other like minded individuals. While you can post listings and share successfully sold properties, LinkedIn is a professional platform so you’ll want to make sure your posts aren’t sales-heavy or come off as spam-like. Instead of trying to pitch a home sale, consider posting thought leadership and opinion perspectives which can be more successful.
Pro tip: To increase content discoverability, incorporate industry-specific hashtags and those related to the property's location to enhance visibility among other real estate professionals and potential clients.
Recommended number of hashtags to use: 3-5
Instagram is a hashtag haven. In fact, the platform allows you to use up to 10 per story and 30 hashtags per post and reels. But, sources claim that using just one hashtag is enough to increase engagement by 12.6%. For the best results, try using a mix of industry-specific, location-based, and branded hashtags in your posts, stories, and comments. You can also use Instagram's "Explore" feature to see which hashtags are trending and relevant.
Pro tip: When you sign up for an Instagram Business account, you can access Instagram Insights to see how many impressions your profile got from hashtags.
Recommended number of hashtags to use: 2-3
Hashtags on Facebook aren’t as popular as they are on the other social media platforms. However, they can still be used in your posts or in comments. Focus on local community hashtags and industry-specific tags to connect with potential clients and establish your presence within the platform's algorithm.
Pro tip: Monitor your hashtags via the URL facebook.com/hashtag/_____ and including the keyword you want to search after the last forward slash. You can also use Groups and Pages that are relevant to your market and industry, such as apartment-seekers groups and homeowner’s associations and utilize Facebook Marketplace to publish photos of your available properties.
TikTok
Recommended number of hashtags to use: 3-5
Like the other social platforms, using hashtags on TikTok can increase your reach and influence the TikTok algorithm to determine which users will see your content. There are no limits to how many hashtags the platform allows you to use and since the character limit for captions is 2,200, you have plenty of space to use hashtags. However, that doesn’t mean you should go overboard. Using too many can frustrate readers and can cause your message to get lost.
Pro tip: Take the opportunity to create engaging videos showcasing properties, and use popular real estate-related hashtags to reach a younger, tech-savvy audience.
General real estate hashtag tips
Here are some general tips to ensure you master the art of real estate hashtags:
Localize your hashtags
Incorporate location-specific hashtags to attract a local audience. This is particularly beneficial for real estate professionals operating in specific regions. For example, a realtor in the Los Angeles area might supplement a social post with their location: "Excited to showcase this stunning #HollywoodHills home with panoramic views! #LARealEstate #LuxuryHomesLA #DreamHome"
Be mindful of hashtag etiquette
Understand the etiquette of each platform to ensure you’re maximizing the potential of your hashtag strategy. While Instagram allows for a higher number of hashtags, platforms like Twitter have character limits so your Instagram strategy may not translate well on platforms with character restrictions.
Engage with trending challenges
To help increase visibility quickly, consider participating in popular challenges or campaigns related to real estate. Doing so not only boosts engagement but also aligns your content with broader industry conversations.
Create campaign-specific hashtags
Develop unique hashtags for specific campaigns or promotions. This helps in tracking the success of your marketing initiatives and encourages user participation.
Avoid overusing hashtags
While hashtags are a powerful tool, using them excessively can backfire. Aim for a balance, focusing on quality rather than quantity.
Utilize hashtags in Stories
Don’t forget to include hashtags in your social media stories to ensure your content reaches a wider audience beyond your immediate followers, especially if your audience are Gen Zers or Millennials. Seventy percent and fifty-nine percent of these age groups, respectively, watch stories. That’s a huge number of eyes you can get in front of when you use hashtags.
Encourage user-generated content
User-generated content creates a sense of authenticity and trust. One way to foster community engagement by is encouraging your audience to use your branded hashtag to join in on the conversation or to post their own user-generated content.
Grow your business by using #RealEstateHashtags
A thoughtful and consistent hashtag strategy can significantly contribute to the success of your real estate business. With the right hashtags, you can ensure your social media posts receive the most possible views, reach the right audience, and contribute to your bottomline.
If you’re looking to create eye-catching property listings to go along with your hashtags on social media, look no further than RentSpree. Our listing creation process is both intuitive and user-friendly. Plus, RentSpree makes it easy for you to showcase listings on your agent profile, gather applications directly from the listing page, and manage the entire lead generation cycle. Learn more here or contact one of our experts.
