Oh, the weather outside is frightful, but your website is about to be so delightful. Creating a festive user experience can help you convert website visitors into happy customers.
In this post, we offer tips and tricks for designing your website for the holidays and free festive website customizations you can download and use to help you drive sales this holiday season.
Why Customize Your Website for the Holidays?
As a real estate agent, you know it’s important to stay on top of trends and take advantage of seasonal advantages. Although inventory is generally lower during the holidays, buyers tend to be more serious. Similar to how you can make the home you’re showing extra comfy and homey during the winter months, to create an emotional connection for buyers, you can optimize their experience on your website by decking it out for the holiday season.
Our brains process images and color more quickly than text, which means that the first thing your website visitors see on your logo, landing page, or buttons is the images and colors you use. Colors can provoke an emotional response and influence consumer decisions. Consider the strong, positive responses the following colors, which are common in holiday color palettes, elicit:
- Red: expertise, self-assurance, power
- Green: sustainability, harmony, refreshment
- Blue: trust, reflection, calm
- Yellow: optimism, creativity, and friendliness
- White: sophistication, simplicity, purity
- Brown: reliability, support, comfort
Easy Ways to Make Your Website Festive
By making a few simple tweaks to your website this holiday season, you can leverage psychology and boost your sales. Consider updating the following elements to make your website jolly:
- ❄️ Font
- 🛷 Color palette
- 🧣 Buttons
- 🎁 Images
- ⛄ Logo
- 🎄 CTAs
Check out our tips below to learn how exactly to give these elements a festive feel in order to captivate your visitors.
Add Festive Fonts
There is evidence to suggest that font influences people’s behavior. Fonts, such as Chopin Script, One Starry Night, or Holleigh, are very fitting for the holidays. If you don’t have the ability to download a unique font, consider simply using font in the Script Fonts family.
Use a Festive Color Palette
Think about using Christmas, Hanukkah, or Kwanzaa colors on your website during the holidays. You can also simply go with a cooler winter themed palate if you want to keep your site completely non-denominational. Think about using shades of blue, beige, white, gray, and green.
Upload Festive Social Media Icons
A simple way to set a festive tone on your website is to swap out your traditional social media icons for those with a holiday flare. We created several social media icon sets for you to choose from.
Choose Festive Images
Add images that remind people of winter or the holidays at home. For example, use photos or illustrations of people out in the snow, baking cookies dressed in warm sweaters, drinking hot coco, or keeping warm by the fireplace.
Make Your Logo Festive
Your logo is an important part of your business and makes a strong first impression. Add a snowflake, present, candy cane, or snowman to your logo to give it some holiday spirit and capture the attention of your visitors.
Create Festive Buttons and CTAs
The purpose of any button or Call-to-Action (CTA) is to grab the attention of your potential buyer and get them to take action. The button itself should be prominent and, in general, the chosen phrase should tell the user exactly what action to take and how to take it. For example, you might use the CTA “Search Homes Now” if you want consumers to browse the homes you have for sale.
In addition to making the button visually festive (download our festive buttons below), you can also have fun with your actual Call-to-Action. The phrase should still be clear, but don’t be afraid to get creative. Here a few fun examples you can try out:
- “Find a home, with a fireplace.”
- “Feeling cold? Learn how the market is heating up.”
- “New Year, new home. Search homes for sale now.”
- “It’s beginning to look a lot like... a good time to buy.”
Downloadable Festive Website Customizations
We created a variety of festive website customizations that you can use to enhance your website this holiday season. Check out our social media icons, buttons, and banners below, and download your favorite website assets.
Note: The files will download to your computer as a zip folder. Navigate through the folder to find the assets you want to add to your website. All files are PNGs so you can easily add them to your site against any background!
Social Media Icons
Convert users into social media followers by updating your traditional icons. Download our four festive social media icon sets below and then choose the set or specific icons that best meet your needs.
Download our four attention-grabbing, festive button themes below to convince users to take action on your site. We offer buttons that say “Shop Now” and “Search Now” as well as a blank option so that you can add your own Call-to-Action.
One of the first things your visitors will notice is your homepage banner. The right banner can help keep potential customers from leaving your site and encourage them to dive deeper into your website. We offer four festive banners for your website. Download them all below.
Get into the holiday spirit this year by adding a few festive elements or fully decking your website out with boughs of holly. RentSpree is here to help you manage your rental applications and tenant screenings.