This isn't your first rental rodeo. You already know that you need to ask applicants the basic questions on your rental application. You've covered income, rental history, pet policies, and more. Yet with these standard rental application questions, you still feel like you're missing the "bigger picture" on developing a cohesive view of your potential resident.

You’ve probably heard the Bill Gates quote “content is king” from his essay about the internet circa the mid-1990’s. Well in 2020, video content is really king. With the overwhelming popularity of platforms like YouTube, Instagram Live, TikTok, and many others, video has been a tried and true marketing tactic for many years, and this isn’t likely to go away anytime soon.

If you allow pets in your rental property, you may want to consider making pet screening a part of your tenant screening process. Depending on the species and personality of the individual animal, problems can arise. Some animals, particularly those of larger stature, can potentially cause normal wear and tear or significant damage to a space or be a disturbance to other tenants.

It’s more important than ever to remain vigilant against falsified information and to thoroughly screen tenants. Since landlords are looking for applicants who are going to be able to pay the rent each month, verifying income is a crucial part of the screening process.

Now, more than ever, it's important to get the right tenants into your rental. With an unstable -- well, world -- most of us don't have the time or budget to be taking large risks right now. Finding tenants who can follow your rules, honor their lease, and pay the rent is incredibly important.

Tenant screenings aren’t expensive or time-consuming, and the wealth of information they provide is invaluable. Here’s what you need to know about California tenant screening laws before utilizing them to find the best qualified applicants.

As a property owner or manager, a large part of your success depends on finding good, reliable tenants.

Back in the day, onboarding new tenants consisted of a few quick reference checks, some pay stubs, and a handshake. Ok, that was way, way back in the day, but the point is that tenant management has evolved along with everything else. We are no longer limited to paper applications and file cabinets, instead, we have large amounts of technology available to support onboarding new tenants with technology.

There aren’t a lot of scenarios where you can ask someone about their personal finances without being intrusive. Fortunately, for landlords, asking potential tenants to verify their income is a standard piece of the rental application process.

The screening process can be arduous at times, but landlords need to verify that their tenants can afford the rent and fees they mutually agree to each month.

Oh, the weather outside is frightful, but your website is about to be so delightful. Creating a festive user experience can help you convert website visitors into happy customers. 

In this post, we offer tips and tricks for designing your website for the holidays and free festive website customizations you can download and use to help you drive sales this holiday season.

A virtual assistant can be a great asset to your real estate business. Whether you’re looking to free up time to focus on high-impact work, such as closing deals that will generate revenue and grow your business, or you want more to achieve a better work-life balance, a virtual assistant may be the key to helping you achieve that goal in a cost-effective manner.

As you decide where you want to live, you might consider renting a house as an option. This choice involves less of a commitment than buying a home as well as less of an upfront financial obligation. But the process of renting a home can also have some significant disadvantages, including the following:

You don’t build up any equity.

It's time to talk about rental comps -- and by comps we don't mean freebies but comparable properties. Property owners and agencies know that staying competitive in hot rental markets is essential to realizing your full earning potential, as well as helping you maintain excellent reviews and ratings online.