11 Open House Ideas for the Modern Real Estate Agent

July 6th, 2020

Although open houses are a long-standing staple of the real estate business, they’re also time-consuming and stressful for the agents who host them. If you’re putting in all this effort, make sure you’re getting rewarded with valuable prospects and potential client contact information along with finding a renter for the home.

Fraud-Watch: Combatting COVID-Related Fraud

June 30th, 2020

COVID-19 has created unprecedented interruptions -- both economic and personal -- for people around the world. In the United States, the wide variety of state-government responses and timelines for reopening have created an atmosphere that is ripe for abuse by unscrupulous people.

4 Open House Sign In Sheet Templates + Expert Tips

June 12th, 2020

Though the primary goal of open house showings is, of course, to sell or rent the property, the people you meet at these events are also an important source of new prospects. Because you already know that they are interested in buying or renting a new home, these types of contacts are much more valuable than people you’ll connect with through cold outreach.

Harnessing the Psychology of Advertising for Listings That Sell

June 5th, 2020

It’s no secret that we’re inundated with advertisements from every corner. However, you may be surprised to learn just how many you’re exposed to in a day. According to recent estimates, the numbers may be as high as 10,000! In such a competitive landscape, only the best of the best are going to make an impact on their potential customers.

Keeping Rental Messaging Streamlined during COVID-19

May 22nd, 2020

Communication is vital in the real estate industry, especially when marketing, showing and closing a rental property. Leasing agents and renters reach out to each other to clarify income history, employment details, and reference checks. Communication becomes essential during the tenant screening process, as landlords review potential renters’ backgrounds to make the best leasing decision.

Beginner Strategies For Top Real Estate Agents

May 13th, 2020

You’ve spent the past several months learning all that there is to know about residential real estate, including a lot of new terms, laws, and calculations. Now, you’ve passed your test and signed with a brokerage. The hard part’s over, right? Well, not exactly.

11 Real Estate Prospecting Tips + Postcard Template

May 13th, 2020

Real estate prospecting is the process of finding new contacts and turning them into leads in order to grow your business. This is typically done through a mix of email and phone outreach, increasing social media engagement, and meeting people in person through community events and networking.

20 Ideas for Generating Real Estate Leads for New Agents

May 11th, 2020

As a newly-licensed agent, you likely don’t have much of a contact base to start with. Knowing where to even begin looking for real estate leads for new agents can be overwhelming, and there’s a lot of different advice out there on the effectiveness of different strategies.

10 Ways That Agents and Landlords Can Find Tenants

March 27th, 2020

So, you want to rent out your property? You need to find the right tenants, so consider your tenant screening criteria when thinking about how to find tenants. You should be as focused as possible when looking for renters to protect your investment, so take a look at our top tips for finding tenants.

Weathering COVID-19 and its Impact on U.S. Housing

March 24th, 2020

Large-scale quarantines, voluntary social isolation, supply chain disruptions, and the shuttering of American businesses for the duration of the COVID-19 epidemic and beyond has set the stage for a looming US recession. While anecdotal reports from around the country indicate that significant impacts on real estate listings and sales are not yet being felt, it’s time to recession-proof your real estate business.

What Is A Screening Report?

March 11th, 2020

As a landlord, real estate agent, or property manager, you need to make sure that you have the right tenant in your rental property. A credit report delivered by any number of tenant screening services can put you on the right track instantly. If you’re wondering, ‘what is a screening report, and how does it benefit me?’ you’ve come to the right place.

A Guide to California Rental Application Fees

February 27th, 2020

Most real estate agents and landlords in California decide to charge a rental application fee when screening tenants. This is a widely accepted practice that can help cover the direct costs associated with screening tenants.

But the seemingly simple act of collecting rental application fees in California can be a big area of risk for you if you don’t do things the right way.