Although open houses are a long-standing staple of the real estate business, they’re also time-consuming and stressful for the agents who host them. If you’re putting in all this effort, make sure you’re getting rewarded with valuable prospects and potential client contact information along with finding a renter for the home.

COVID-19 has created unprecedented interruptions -- both economic and personal -- for people around the world. In the United States, the wide variety of state-government responses and timelines for reopening have created an atmosphere that is ripe for abuse by unscrupulous people.

If a potential client learns about your business via an online advertisement, prospecting postcard, or business card, your real estate slogans are the first pieces of information they’re going to gather about your brand. Because of this, your slogan needs to be top-notch.

Though the primary goal of open house showings is, of course, to sell or rent the property, the people you meet at these events are also an important source of new prospects. Because you already know that they are interested in buying or renting a new home, these types of contacts are much more valuable than people you’ll connect with through cold outreach.

It’s no secret that we’re inundated with advertisements from every corner. However, you may be surprised to learn just how many you’re exposed to in a day. According to recent estimates, the numbers may be as high as 10,000! In such a competitive landscape, only the best of the best are going to make an impact on their potential customers.

Communication is vital in the real estate industry, especially when marketing, showing and closing a rental property. Leasing agents and renters reach out to each other to clarify income history, employment details, and reference checks. Communication becomes essential during the tenant screening process, as landlords review potential renters’ backgrounds to make the best leasing decision.

You’ve spent the past several months learning all that there is to know about residential real estate, including a lot of new terms, laws, and calculations. Now, you’ve passed your test and signed with a brokerage. The hard part’s over, right? Well, not exactly.

Real estate prospecting is the process of finding new contacts and turning them into leads in order to grow your business. This is typically done through a mix of email and phone outreach, increasing social media engagement, and meeting people in person through community events and networking.

As a newly-licensed agent, you likely don’t have much of a contact base to start with. Knowing where to even begin looking for real estate leads for new agents can be overwhelming, and there’s a lot of different advice out there on the effectiveness of different strategies.

These days, keeping your customers interested and invested in your business is more important than ever. Though this isn’t a problem for businesses that already operated mainly online before the pandemic, it presents a difficult pivot for real estate agents and other careers that rely on face-to-face interaction.

Coronavirus is taking its toll on our economy, our health, and our livelihood as leasing agents. While it can all feel overwhelming at times, we can at least take comfort knowing that we’re fighting this together! During times like these, it’s more important than ever to stay positive and productive, especially when working with rental properties.

So, you want to rent out your property? You need to find the right tenants, so consider your tenant screening criteria when thinking about how to find tenants. You should be as focused as possible when looking for renters to protect your investment, so take a look at our top tips for finding tenants.