Maintaining communication with your applicants is an important part of keeping your clients satisfied. Keeping them informed about your tenant verification process as well as making sure they fill out their online rental application are just two ways you can easily make sure that your applicants are both serious about the property and free of any questions/problems.
While communication is key to keeping a positive relationship, staying updated with a large number of applicants can get overwhelming. Thankfully, we have come up with a variety of tips that will have every Realtor feeling like a communication expert.
Tip No. 1: Use An Online Rental Application with Built-In Tenant Verification
Eliminating unnecessary back-and-forth communication with your clients will give you more time to deal with problems that are actually important. Utilizing an online rental application with built-in tenant verification will do just that.
A traditional paper application requires you to send your applicant a PDF version of the form, making them print out and fill it out. You will not be able to begin your tenant verification process until they scan and send the application back to you.
In comparison, an online rental application with built-in tenant verification will take care of the application collection and tenant verification all at once. Not only will this save you valuable time, but it will eliminate any questions about an applicant’s confusing information, illegible handwriting, and incomplete applications.
With so many things to worry about as a real estate agent, a simple task such as an application should not be one of them.
Tip No. 2: Punctuality and Patience
In addition to an online rental application with built-in tenant verification, responding to emails and phone calls in a timely manner shows that you care about your clients and treat them with utmost importance.
While this can be difficult, your smartphone can aid you greatly in this. Make sure you get notifications for all of your emails and set reminders every hour to get back to your emails and missed calls.
You may be familiar with the phrase "hurry up and wait." While it may be cliche, this is exactly how you have to treat your client-agent relationships. While being punctual is essential as an agent, you can’t hold your applicants to the same standard.
Remain patient with your clients and make sure you aren’t constantly hassling them if they take a while to reply. Make sure you are explicit about all deadlines so they know when they need to respond or turn in documents - which brings us to our next tip.
Tip No. 3 No Surprises
Unless it’s free rent, applicants do not like surprises. This is why it is imperative you remain transparent about all parts of the rental process. You should notify them about your tenant verification method, because a background check may seem like an invasion of privacy if it is run without prior notice.
In addition, like we mentioned above, you should clearly state important dates (online rental application deadlines, security deposit payment date, etc.) at the beginning of your relationship with your client. Giving them a paper entitled "important dates" is an easy way to do this.
Finally, you should be completely open to answering any questions your client may have. If you do not know the answer, let them know you will answer the question as soon as you find the answer (and actually find the answer).
Like any relationship, an agent-client relationship heavily relies on communication. Poor communication skills can give you a bad reputation as an agent, something that no one wants.